Jack & Jones Store Opening Oxford Street

No festivities were left out, when Danish denim brand, Jack & Jones, opened the doors of a brand new flagship store in Oxford Street in November. Founded in 1989 and is one of Europe's leading producers of menswear, Jack & Jones is part of Bestseller, a family-owned clothing company founded in Denmark in 1975.

Jack & Jones makes it easy for fashion conscious men to create their own personal style in terms of design, the four lines, Jeans Intelligence, Premium, Vintage and Premium Tech, have different target groups and expressions.

The branded taxis spent the morning collecting and dropping off VIPs, Penthouse models, journalistand a very large denim dog!

As Jack & Jones cater to fashion and trend conscious guys a lot of instore activities were planned, involving ladies from Penthouse Magazine to cater for the customers in store, handing out drinks, popcorn and information in the shop.

Check out this seasons Jack & Jones collection, it is as Hot! As the models.