Replay taxi advertising in Belfast 2011 EMA MTV Music Awards

Replay have launched a heavyweight taxi advertising campaign in Belfast! The campaign of 100 taxis fitted with Superside panel advertisements, interior tip-up seat advertisements & branded receipt pads launched to coincide with the 2011 EMA MTV Music Awards.

Replay, an official sponsor of the 2011 EMA MTV Music Awards held in Belfast this year have decide to use Court and Gabe taxis to promote the Replay brand during the awards week. The fleet of 100 taxis is the largest campaign that Belfast has ever seen!

Artists from all over the world attended  the big event. The show featured Coldplay, Katy Perry, Snow Patrol, Lady Gaga & many more.