Amarula "The Spirit of Africa"

Amarula “The Spirit of Africa” is the second biggest cream drink of its kind universally. Its taste is derived from the marula fruit, indigenous to southern Africa, blended with cream, has proved irresistible to consumers worldwide. Reaching double digit volume growth in 2010 the Amarula brand took 6^th position in an international research poll that was taken by the authoritative global drinks publication, Drinks International. They surveyed 700 bartenders, bar owners and mixologists across 60 countries with Amarula listed as a Top Ten Hot Liqueur brand.

Selling in 103 countries, “The Spirit of Africa” as it is widely known, has managed to comfortably face down the ongoing global recession, all the while maintaining an impressive growth momentum, thanks to a raised profile resulting from the association with the 2010 FIFA World Cup and also a marketing campaign, that included our branded taxi’s in Decemeber last year, helped to increase the brands visibility and versatility, resulting in an Amarula cocktail recipe being featured on Kirstie & Phils Perfect Christams on Channel 4.