Tropical Turks and Caicos brightens up London with Taxi campaign

Turks and Caicos have launched a taxi advertising campaign in London with Court and Gabe. The fleet of taxis hits the streets this month.

Replay taxi advertising in Belfast 2011 EMA MTV Music Awards

Replay have launched a heavyweight taxi advertising campaign in Belfast! The campaign of 100 taxis fitted with Superside panel advertisements, interior tip-up seat advertisements & branded receipt pads launched to coincide with the 2011 EMA MTV Music Awards.

Replay, an official sponsor of the 2011 EMA MTV Music Awards held in Belfast this year have decide to use Court and Gabe taxis to promote the Replay brand during the awards week. The fleet of 100 taxis is the largest campaign that Belfast has ever seen!

Artists from all over the world attended  the big event. The show featured Coldplay, Katy Perry, Snow Patrol, Lady Gaga & many more.

Jack & Jones Store Opening Oxford Street

No festivities were left out, when Danish denim brand, Jack & Jones, opened the doors of a brand new flagship store in Oxford Street in November. Founded in 1989 and is one of Europe's leading producers of menswear, Jack & Jones is part of Bestseller, a family-owned clothing company founded in Denmark in 1975.

Jack & Jones makes it easy for fashion conscious men to create their own personal style in terms of design, the four lines, Jeans Intelligence, Premium, Vintage and Premium Tech, have different target groups and expressions.

The branded taxis spent the morning collecting and dropping off VIPs, Penthouse models, journalistand a very large denim dog!

As Jack & Jones cater to fashion and trend conscious guys a lot of instore activities were planned, involving ladies from Penthouse Magazine to cater for the customers in store, handing out drinks, popcorn and information in the shop.

Check out this seasons Jack & Jones collection, it is as Hot! As the models.

St Anton's Ski Resort, Austria

St Anton a Non-stop on- and off- slope action and pretty village base. St Anton is one of the top 10 ski resorts in the world. Igluski.com recently ranked it as top 5 in Europe’s holiday resort destination for British skiers and snowboarders.

The Arlberg ski pass presents a vast network of cable cars and lifts and, in addition to its spectacular beauty, the most reliable snow in Austria and excellent maintenance of its slopes.

St. Anton is renowned for it’s challenging skiing, spectacular scenery and lively apres ski. The ski area includes the exclusive resorts of Lech and Zürs, which are an intermediate and advance level skier’s paradise. The St Anton holiday resort, which sprawls along the bottom of a narrow valley, is a Mecca for ski-bums attracted by the excellent off-piste runs - the best Austria has to offer. The resort also gives access to Rendl (where the famous Rendl beach has live music most days), Sonnekopf (known for its sunny aspect and long powder runs) and St. Christoph & Stuben.

Ski holidays in St Anton are also fantastic for non-skiers. This bustling village with its attractive pedestrian area is lined with sports shops, boutiques and cafés. First class après ski continues well into the small hours at the resort’s discos, bars & nightclubs. If you are looking for the ultimate ski resort St Anton’s is the destination.

Amarula "The Spirit of Africa"

Amarula “The Spirit of Africa” is the second biggest cream drink of its kind universally. Its taste is derived from the marula fruit, indigenous to southern Africa, blended with cream, has proved irresistible to consumers worldwide. Reaching double digit volume growth in 2010 the Amarula brand took 6^th position in an international research poll that was taken by the authoritative global drinks publication, Drinks International. They surveyed 700 bartenders, bar owners and mixologists across 60 countries with Amarula listed as a Top Ten Hot Liqueur brand.

Selling in 103 countries, “The Spirit of Africa” as it is widely known, has managed to comfortably face down the ongoing global recession, all the while maintaining an impressive growth momentum, thanks to a raised profile resulting from the association with the 2010 FIFA World Cup and also a marketing campaign, that included our branded taxi’s in Decemeber last year, helped to increase the brands visibility and versatility, resulting in an Amarula cocktail recipe being featured on Kirstie & Phils Perfect Christams on Channel 4.

Emmy Collins Show Room Launch Party

Emmy Collins, the avant-garde men’s fashion designer used our taxi campaign for the launch of his Show Room in London. His sartorial creations are both fresh and daring, bordering on the debonair but decidedly cutting edge. His finely tailored ensembles made from the finest textures and fabrics are reminiscent of 1950’s rock and roll and the sleek Mad Men image that has recently reined the catwalks.

His use of colourful 100% pure satin trims and in one case a biker jacket made of bleached blue denim mix with a silhouette cut to fit like a second skin, a combination of playful accessories in items like skinny silk print ties and chunky bow ties that come in an array of black to neon colours adds a spice of Emmy to any outfit.

Emmy the eccentric aims to create designs that appeal to all, with his introduction of darker more subdued pieces in shades of black, grey and earth tones allowing the wearer to define his own style. Emphasizing his versatility and ability to make even neutral coloured garments exciting, tasteful and wearable.

Emmy’s fashion influences stem from the legendary Afro beat musician Fela Kuti who had a sartorial penchant for smart, well fitted clothing often embellished with afro centric embroidery. His other icons include Jimmy Hendrix, Al Green and Lenny Kravitz and the artist Prince.

His Spring/Summer 2011 collection was launched at the Pitti Immagine Uomo 78 men’s apparel fashion show in Florence, Italy. Also available in both ready-to-wear and bespoke services at his flagship showroom in Shoreditch, London.

Tips to increase your marketing effectiveness

Developing a brand means understanding your mission and vision and doing some self-analysis to see how you are perceived by the world. Once you have identified how you want to be branded, then you need to take steps to create that brand. Understand the essence of your brand and make sure your employees constantly communicate that to your customers/clients.

• Design to grow. Approach branding with an initial strategic plan and market research so that branding efforts will not only gain your organisation recognition, but also allow it to grow and adapt in the marketplace.

• Own a look – Use distinctive art and colours that look hypnotic as well as makes its mark.

• Develop an identity through building & developing trust. Everything must work together to support the brand. It is embodied in everything your company stands for. Be strategic about it and know what you are trying to accomplish. As people are becoming more wary about using new businesses, try to introduce trust to your business. A key way of doing this is to make your business more approachable, being more open with prospects about your business. Also try adding testimonials to any marketing. People trust other client’s opinions; this will go a long way.

• Keep Communicating! – You need to keep your brand in front of clients' and prospects’ faces at all times. If your competition thinks like you, they will be almost certainly be doing likewise. The same principle applies to your other marketing activities. Try sending out regular updates on your products and services via email or direct marketing and this will compliment your initial awareness campaign.

• Build customer loyalty – If your business has a large client base, or even a small client base; why not reward their loyalty. Provide discount vouchers and promotional codes for just being a customer, as this show appreciation and builds loyalty.

• Special Offers – If possible, try to introduce special offers to entice in new customers. Everyone loves a deal. Keep these deals fresh and rotate them to keep interest. If people are looking for the best deal, you'll be best positioned to be able to provide it.

• Exemplary Customer Service – In tough economic times, aim to provide your customers with the very best advice and service. Sometimes you might have to go out your way to win that client. But going the 'extra mile' will be worth it in the end.

• Don’t follow your competition – If your competition begins reigning in their marketing spend, that is your opportunity to capitalise on any customer enquiries they would have received and gain an advantage. It’s those that lead not follow who make progress!

• Be Consistent – Do not begin pulling advertisements and marketing spend, since if you stop this, how is anyone going to notice your business? And on the other hand, your competitors might be just as likely to capitalise on the enquiries you would have received had you continued marketing.

• Don’t Be Static – Try not to be complacent, keep your marketing fresh and rotate adverts to entice your prospects.

Remember that a brand is not just a static design. It must represent not only your organisation's current image, but also new products and services that may be added in the future and a marketplace that continues to evolve. It must serve as a long-term foundation and this includes not only meeting today's needs but also prepare for tomorrow's opportunities and challenges.This means understanding your company's added value points and what differentiates it from the competition. So for example, if your company works in a niche and has some new products that were to make a big difference in the situations of potential customers, your branding campaign could be based around, being “the future of digital imaging technology" and possibly providing an informational e-newsletter.