Court and Gabe: April 2011

Monday, 11 April 2011

Jack & Jones Store Opening Oxford Street

No festivities were left out, when Danish denim brand, Jack & Jones, opened the doors of a brand new flagship store in Oxford Street in November. Founded in 1989 and is one of Europe's leading producers of menswear, Jack & Jones is part of Bestseller, a family-owned clothing company founded in Denmark in 1975.

Jack & Jones makes it easy for fashion conscious men to create their own personal style in terms of design, the four lines, Jeans Intelligence, Premium, Vintage and Premium Tech, have different target groups and expressions.
The branded taxis spent the morning collecting and dropping off VIPs, Penthouse models, journalistand a very large denim dog!
As Jack & Jones cater to fashion and trend conscious guys a lot of instore activities were planned, involving ladies from Penthouse Magazine to cater for the customers in store, handing out drinks, popcorn and information in the shop.
Check out this seasons Jack & Jones collection, it is as Hot! As the models.

Friday, 1 April 2011

St Anton's Ski Resort, Austria

St Anton a Non-stop on- and off- slope action and pretty village base. St Anton is one of the top 10 ski resorts in the world. Igluski.com recently ranked it as top 5 in Europe’s holiday resort destination for British skiers and snowboarders.
The Arlberg ski pass presents a vast network of cable cars and lifts and, in addition to its spectacular beauty, the most reliable snow in Austria and excellent maintenance of its slopes.

St. Anton is renowned for it’s challenging skiing, spectacular scenery and lively apres ski. The ski area includes the exclusive resorts of Lech and Zürs, which are an intermediate and advance level skier’s paradise. The St Anton holiday resort, which sprawls along the bottom of a narrow valley, is a Mecca for ski-bums attracted by the excellent off-piste runs - the best Austria has to offer. The resort also gives access to Rendl (where the famous Rendl beach has live music most days), Sonnekopf (known for its sunny aspect and long powder runs) and St. Christoph & Stuben.

Ski holidays in St Anton are also fantastic for non-skiers. This bustling village with its attractive pedestrian area is lined with sports shops, boutiques and cafés. First class après ski continues well into the small hours at the resort’s discos, bars & nightclubs. If you are looking for the ultimate ski resort St Anton’s is the destination.


Amarula "The Spirit of Africa"

Amarula “The Spirit of Africa” is the second biggest cream drink of its kind universally. Its taste is derived from the marula fruit, indigenous to southern Africa, blended with cream, has proved irresistible to consumers worldwide. Reaching double digit volume growth in 2010 the Amarula brand took 6th position in an international research poll that was taken by the authoritative global drinks publication, Drinks International. They surveyed 700 bartenders, bar owners and mixologists across 60 countries with Amarula listed as a Top Ten Hot Liqueur brand.


Selling in 103 countries, “The Spirit of Africa” as it is widely known, has managed to comfortably face down the ongoing global recession, all the while maintaining an impressive growth momentum, thanks to a raised profile resulting from the association with the 2010 FIFA World Cup and also a marketing campaign, that included our branded taxi’s in Decemeber last year, helped to increase the brands visibility and versatility, resulting in an Amarula cocktail recipe being featured on Kirstie & Phils Perfect Christams on Channel 4.

A clip from the BBC series "Britain From Above" showing taxi advertising's impact

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