Court and Gabe: March 2011

Tuesday, 29 March 2011

Emmy Collins Show Room Launch Party

Emmy Collins, the avant-garde men’s fashion designer used our taxi campaign for the launch of his Show Room in London. His sartorial creations are both fresh and daring, bordering on the debonair but decidedly cutting edge. His finely tailored ensembles made from the finest textures and fabrics are reminiscent of 1950’s rock and roll and the sleek Mad Men image that has recently reined the catwalks.
His use of colourful 100% pure satin trims and in one case a biker jacket made of bleached blue denim mix with a silhouette cut to fit like a second skin, a combination of playful accessories in items like skinny silk print ties and chunky bow ties that come in an array of black to neon colours adds a spice of Emmy to any outfit.
Emmy the eccentric aims to create designs that appeal to all, with his introduction of darker more subdued pieces in shades of black, grey and earth tones allowing the wearer to define his own style. Emphasizing his versatility and ability to make even neutral coloured garments exciting, tasteful and wearable.
Emmy’s fashion influences stem from the legendary Afro beat musician Fela Kuti who had a sartorial penchant for smart, well fitted clothing often embellished with afro centric embroidery. His other icons include Jimmy Hendrix, Al Green and Lenny Kravitz and the artist Prince.
His Spring/Summer 2011 collection was launched at the Pitti Immagine Uomo 78 men’s apparel fashion show in Florence, Italy. Also available in both ready-to-wear and bespoke services at his flagship showroom in Shoreditch, London.


A clip from the BBC series "Britain From Above" showing taxi advertising's impact

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